Wilson Sporting Goods - Keanon Pearson

You love this game just like we do. That's what connects the members of basketball culture and makes us family. We are all Bonded By Ball.

Our internal creative team partnered with CAA to produce a series of content that launched Wilson's return as the official basketball of the NBA.

Copy in the e-commerce experience

Copy in the e-commerce experience

Copy in the e-commerce experience

Wilson returns to the NBA.

Wilson - Bonded By Ball Anthem

Trae Young | Bonded By Ball

Trae Young | Bonded By Ball v2

Wilson x Trae Young Collab Ball

Wilson Official NBA Game Ball Tutorial

Dreamville x Wilson Chi League

In partnership with Dreamville, the Wilson brand reactivated the Chi-League. This Pro Am League is one of the premier Pro Am tournaments in the country. Breathing life back into this tournament gave our basketball family an opportunity to reunite during the off-season.

Needless to say, this partnership resulted in another win for the brand, our partner, the City of Chicago and our basketball family everywhere.

Wilson x Chi League Promo

Product Description:

When you focus on getting better, and not just on getting results, success takes care of itself. That is why the Wilson Evolution Game Ball is the preferred basketball in high schools across the country. Every part of this ball, from the unparalleled soft-feel composite cover to the composite pebbled channels, provide an exceptional grip and performance for those who aren't satisfied with being satisfied. Suited for indoor use, the Evolution is approved for play by the National Federation of State High School Associations (NFHS).

Product Description:

Basketball players around the world are unified by their love of the NBA game. The NBA inspired to play through competitive action, powerful camaraderie, and incredible athleticism, and it begins with the game ball. The Wilson Official NBA Game Ball is built with genuine leather and constructed to meet the world-class standards of the NBA. This is the basketball used by every team and every player, in every game.

Pro Tip: The Official NBA Game Ball is built with a genuine leather cover that will initially feel slick and rough to the touch. Playing with the basketball will loosen up the leather, giving the ball more grip. Dribbling drills will also help speed up the break in process. The ball will darken as it becomes ready for game play. The more you play, the better it feels.