CD/Writer

PNC Grow Up Great :30 TV v2 (IGTV, FB, Twitter, Pinterest & She Knows)

After trying to sell a concept rooted in rallying for kids, teams received an opportunity to sell a rare broadcast campaign from a CRM agency. The catch was the quick turn and an all-nighter. I came up with a campaign called Champion Kids and drafted a spot called Signing Day based on HS athletes that announce which NCAA program they will attend next season. In this case, signing day is the first time a kid spells their name.   

PNC Grow Up Great :30 (IGTV, FB, Twitter, Pinterest & She Knows)

After trying to sell a concept rooted in rallying for kids, teams received an opportunity to sell a rare broadcast campaign from a CRM agency. The catch was the quick turn and an all-nighter. I came up with a campaign called Champion Kids and drafted a spot called Signing Day based on HS athletes that announce which NCAA program they will attend next season. In this case, signing day is the first time a kid spells their name.