2022 Shorty Award Winner


Gold - Emerging Platform | Silver - Single Platform-Twitch | Bronze - Pharma-Healthcare


Icy Hot and Shaq teamed up to create Comebaq Courts across the U.S. so people in areas hit hardest by the pandemic have amazing places to play. We hosted a live NBA2k charity game on Twitch that brought Shaq together with gaming influencers to raise awareness and give fans across the country an opportunity to play and raise funds to help kids and their communities rise up and Get Back in the Game.

Comebaq Court Case Study

We spread the word about the charity game and encouraged everyone to tune in.

We spread the word about the charity game and encouraged everyone to tune in.

Then we hosted the Icy Hot & Shaq Foundation NBA 2K Charity Game live on Twitch.


Social buzz

Court Design

Court Design 

Using Format