CD/Writer

PNC Grow Up Great :30 IGTV


After trying to sell a concept about rallying for kids, teams received an opportunity to sell a rare broadcast campaign. The catch was the quick turn and an all-nighter. I came up with a campaign called Champion Kids and drafted a spot called Signing Day based on HS athletes that announce which NCAA program they will attend next season. In this case, signing day is the first time a kid spells their name.    

PNC Grow Up Greatv2 :30 Facebook


After trying to sell a concept about rallying for kids, teams received  an opportunity to sell a rare broadcast campaign. The catch was the quick turn and an all-nighter. I came up with a campaign called Champion Kids and drafted a spot called Signing Day based on HS athletes that announce which NCAA program they will attend next season. In this case, signing day is the first time a kid spells their name.

PNC Grow Up Great :05 


After trying to sell a concept about rallying for kids, teams received an opportunity to sell a rare broadcast campaign. The catch was the quick turn and an all-nighter. I came up with a campaign called Champion Kids and drafted a spot called Signing Day based on HS athletes that announce which NCAA program they will attend next season. In this case, signing day is the first time a kid spells their name.

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Email and DM messaging tapped into the notion of "social currency" among recent college graduates and applied it to monthly savings that can be used for life's small pleasures and meaningful moments worth sharing. 

Email and DM messaging tapped into the notion of "social currency" among recent college graduates and applied it to monthly savings that can be used for life's small pleasures and meaningful moments worth sharing.

Display banner to introduce the Cash Rewards Visa® credit card. 

Display banner to support the PNC Core Visa® Credit Card 

Display banner to support the PNC points Visa® credit card.

Display banner to support all three Visa® credit cards with unique benefits.

DM messaging was personalized and the cadence was refreshed to allow mortgage loan officers to stay in regular contact with clients throughout the home buying and/or refinancing process.

EM and DM to educate home lending customers about the benefits of a Home Equity Line of Credit. 

Email and DM for auto loan purchase and refinance.

Email and a DM refresh of PNC's Home Buyers Guide.

Standard and seasonal email for the PNC Points credit card. This job also included producing an instructional video on how to redeem points and access benefits. 

Using Format